In today's diverse workforce, attracting qualified candidates goes beyond slapping up a generic job description. Companies serious about building a well-rounded team need to prioritize inclusivity throughout the hiring process, and that starts with the very first touchpoint – the job description.
An inclusive job description is one that uses language that welcomes applicants from all backgrounds and abilities. It avoids unconscious bias and ensures everyone who can excel in the role feels encouraged to apply. Here's how to craft descriptions that showcase your commitment to diversity and attract a wider range of top talent:
Mind Your Language:
Ditch the Gender Bias: Avoid phrases like "rockstar" or "ninja" that skew masculine. Use gender-neutral language like "enthusiastic" or "talented" instead.
Focus on Skills, Not Experience: Years of experience can be a barrier for those coming from non-traditional backgrounds. Focus on the skills and qualities needed to succeed, allowing for transferable experience from different industries.
Rethink Ability Requirements: Instead of saying "must be able to lift 50 lbs," describe the tasks involved and mention that reasonable accommodations will be considered.
Expand Your Reach:
Go Beyond Jargon: Avoid industry-specific lingo that might exclude those new to the field. Explain technical terms or use simpler alternatives.
Highlight Your Inclusive Culture: Briefly mention your company's commitment to diversity and equal opportunity.
Advertise on Diverse Platforms: Don't just rely on the usual job boards. Consider platforms that cater to specific demographics or those with disabilities.
Proofread for Inclusivity:
Utilize Available Tools: There are several online resources that can help you identify and remove biased language from your job descriptions.
By following these tips and leveraging helpful tools, you can craft job descriptions that are clear, concise, and welcoming to a wider range of qualified candidates. Remember, an inclusive hiring process starts with an inclusive job description, and that's the first step to building a successful and diverse team.
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